Ali has been helping us structure, scale, and supercharge our sales team for about a year now. She’s awesome. She listens; she learns; she executes. Our B2B sales function has been massively improved, we are more confident and high output as a team, and the right structure is in place for us to grow faster. Ali is also extremely professional and easy to work with. She is open and direct about what’s not working, which is refreshing and speeds change. Overall, I recommend her strongly for any fast growth company whose sales function needs fixing or firing up.
— Ian Walker, CoFounder Laundry Republic
“Your sales force will hate her right up until they get their first big commission cheque”
— Raphael Reiner, Founder Urban Care
We starting working with Ali to train our new business and accounts teams in the lead up to Series B. Within a month, we started exceeding targets, improving lead win ratios and closing larger contracts.

Everyone enjoyed learning with Ali and the moments where her advice paid off were exciting for those involved. We made Ali our interim Head of Sales, tasked with supporting on the hire of a permanent team lead, building processes around our early successes and evolving the sales culture within MyTutor.

I personally gained a lot from our work together. She is self-sufficient, quick to understand challenges and strong at communicating ideas. We will continue to work together and I would thoroughly recommend investing in Ali’s work for any business looking to evolve their sales function.
— James Grant, CoFounder MyTutor